6 Reasons Why Customized Gifting is Trending!

Customized gifting help to nurture, celebrate, and strengthen relationships over time.

 

Because they can be given to almost anyone on any occasion, unique customized gifting have become a popular choice for gift givers.

Gifting in terms of product offerings, channels, packaging, events and occasions, customer needs and gifting innovations have evolved in recent years.

Also, the gifting space is segmented into corporate gifting, personal gifting and customized gifting, with the corporate gifting making up the bulk at around 80% of the overall market share.

 

Customized Gifting Consumer by Age Group
Customized Gifting Consumer by Age Group

 

Also, it can be seen that customized gifting is on the rise due to several reasons.

Scroll down to uncover six important reasons driving the increase in personalized gifting trend!

  1. Increased Per Capita Income

    The increased per capita income of the millennials is disrupting the overall growth of the gifting market in India and also increasing the rise in personalized gifting.

  2. Ideal for Any Occasion

    Customized Gifting is on the rise and as more number of occasions such as Father’s Day, and Mother’s Day, among others, being added to the list of the existing list of anniversaries and birthdays.

  3. Enhanced by a Personal Touch

    More importantly, the consumers of today are inclined towards a personal touch of style, uniqueness and personalization in their gifts such as name, date, logo etc.

  4. Make Yourself Visible in a Crowd

    One can choose personalized gifts that are sure to stand out in a crowd and catch the recipient’s attention at first sight.

  5. Make Gifts to Last a Lifetime

    Personalized gifts allow people to immerse themselves in a sea of nostalgia and relive memories that once made them happy. Personalized gifts are more than just a gift; they are a treasure trove of memories that one can give to friends and family.

  6. Aid in strengthening personal connections

    Personalized Gifts foster a stronger bond with loved ones that grows stronger over time. Personalized gift ideas allow you to express your feelings of love, gratitude, and appreciation in a unique way, showing the recipient that they are loved and accepted for who they are.

This has triggered many gifting companies to come up with innovative and personalized collections of presents to provide a one-of-a-kind experience to customers.

Customized watches, Table clocks, jewellery, chocolates, and stationery are quite standard & popular in the present gifting space.

Visit Gifts World Expo 2023 to get the widest selection of imaginative and high-quality gifting options available anywhere in India.

 

 

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